Iconic Australian wine brand, Penfolds, is aiming to assert its position in the UK’s fine dining scene by partnering with UK importer Top Selection to increase distribution of the brand in top restaurants and luxury hotels.

The commencement of this partnership, with Top Selection initially carrying eight wines from the Penfolds Collection; from the highly-regarded Bin 311 Chardonnay through to an allocation of the brand’s ‘luxury and icon’ tier, including Yattarna and Grange, the pinnacle of the range.

Gregory Joos De Ter Beerst, Penfolds Sales Director – Europe, comments;

“As our recent partnership with celebrated chef Mauro Colagreco highlighted, Penfolds is a brand that has a strong affinity with the fine dining world, aiming to push boundaries in winemaking just as the world’s leading chefs challenge culinary norms with their cuisine. With the Top Selection team’s evident passion for Penfolds and their proven track record of success in this sector, we’re looking forward to working with them to expand our presence in fine dining restaurants and hotels across the UK.”

Akos Forczek, Chairman of Top Selection adds:

“It is a privilege to be partnering with Penfolds, they are an exciting addition to our portfolio that enhances our already impressive range of top quality wine estates. It is a brand that elicits high desirability and recognition, with wines which will make compelling additions to many sommelier lists.”

The partnership was introduced at Top Selection’s 2023 annual portfolio tasting in London and the new agreement sees Top Selection join Goedhuis Waddesdon as a distribution partner to Penfolds in the UK.

For further product information, pricing and availability contact info@topselection.co.uk