A coveted rosé is part of a trilogy of Provence wines now available in the UK.
The vibrant La Fête du Rosé, alongside La Fête du Rouge and La Fête du Blanc, is now available to the on-trade and premium retail exclusively via importer Top Selection.
La Fête Wine Company is an inclusive brand that speaks to all demographics and is aimed at drinkers of every background. Founder and CEO, Donae Burston, is on a mission to revitalise wine culture by redefining who drinks wine and when. La Fête embodies the St. Tropez lifestyle and ethos, where drinking wine is a part of everyday life.
The trio of French wines are produced in partnership with the prestigious winemakers of Château Saint-Maur, one of only 18 Cru Classé estates in Provence, situated in the iconic Gulf of St. Tropez.
Founder and CEO Donae Burston says: “Entering the UK is a strategic move for us; not only is it an influential and trendsetting wine hub, but it also serves as a key entry point to the global wine market. La Fête consumers are well-travelled and present worldwide so our international expansion is essential.
He adds: “It is crucial for us to collaborate with an importer who inherently comprehends the upscale wine market and more importantly, recognises what it requires to establish a remarkable luxury brand while embracing La Fête’s unconventional approach. We found that in Top Selection and are excited to work with Akos and his team.”
La Fête du Rosé has already seen major international success: it is the third-largest luxury rosé brand in the US* and the fastest-growing luxury wine label of 2021-2024**. The Company’s world-class on-premise partnerships span Michelin Star and James Beard winning restaurants including Fouquet’s, Red Rooster, Ariete, Stubborn Seed, and luxury hotels and resorts like Nobu Restaurants & Hotels, 1 Hotels, Edition Hotels, Waldorf Astoria Hotels & Resorts and Soho Houses.
Founder and Chairman of Top Selection Akos Forczek says: “La Fête is a great addition to our portfolio and we look forward to successfully establishing the brand within the UK. First and foremost the wines are of a very high quality. I have no doubt they will prove popular with our discerning customers, particularly those within the premium on-trade looking to enhance their prestige wine lists.”
