La Fête Wine Company was founded by Donae Burston with a mission to revitalize wine culture by redefining who drinks wine and when. La Fête embodies the St. Tropez lifestyle and ethos, where drinking wine is a part of everyday life. La Fête is produced in partnership with the prestigious winemakers of Château Saint-Maur, one of only 18 Cru Classé estates in Provence, situated in the iconic Gulf of St. Tropez, with the aim to  produce the best Rosé, White and Red wines from Provence for the world to enjoy.

Following success in the US market, where La Fête du Rose is now the no3 imported Rose, the brand was launched in the UK in June 2024.